2023
UM Circle
The event series exploring the intersection of digital innovation and culture.
About
UM Circle is a new event series from global media and marketing agency UM, exploring the intersection of digital innovation and culture.
The inaugural event took place in London in partnership with UN Women, as part of Women’s History Month, and centred on the subject “innovation & technology for gender equality”.
Leading with the ‘raspberry pink’ from the UM gradient colour palette instead of the usual UM red meant that the event series could enjoy a distinct look & feel that still felt unmistakably ‘UM"‘. Rich blacks and shallow depth of field used in the design allude to the complex nature of topics discussed, and the goal of UM Circle to bring these issues into sharp focus.
Role
Naming
Visual identity
Graphic design
Filming
